Jackson family to create new merchandise

Shar

Source DS

The estate of Michael Jackson has requested the rights to make an exclusive official merchandise range related to the late singer.

Jackson's family is said to have made the application to a California judge to combat the swathe of unlicensed products being sold following his death in June, Brand Republic reports.

Start Licensing founder Ian Downes said: "There has to be an appropriate long-term strategy. Look at Elvis, his estate built up a strong legacy and sold the intellectual rights last year.

"They were able to do that because they were able to demonstrate it was a sustainable piece of business. I suspect Jackson's estate will have the same aim."

The deal is said to involve Bravado International Group Merchandising Services and AEG Live, with products being considered including stuffed toys that play Jackson songs, as well as clothing and calenders.

Whojamaflip · Posted: Sun Sep 06, 2009 6:34 pm Post subject:

If i was being very cynical i'd say that they only want to do this to milk as much as money as possible for themselves...but since i'd never do anything like that i can't possibly comment...

Saftlad · Posted: Sun Sep 06, 2009 6:37 pm Post subject:

Just a way to get money out of people so they can line their own pockets.